The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions. One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.
The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.
ONCampus UCLAN
ONCampus Coventry
If you have any questions, please feel free to ask.
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