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Title :

Marketing and Italian BA (Hons)


Course Info:

  • Institution
  • Destination
    United Kingdom
  • Intakes
    September  
  • Duration
    4 Years
  • Fee
    £ 13000 - £ 12500

Description :

You can study Italian as a joint honours degree with Marketing (50% Italian, 50% Marketing).

The Italian part of the course will provide you with advanced skills in the Italian language and a broad range of specialised and detailed insights into the culture, society and history that go with it. The degree has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work.

The Marketing, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.



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