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Fashion Marketing Management - BA (Hons) Degree

Course Info:


The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. Marketing is a critical business function and is perhaps the most important component in determining a business’ profitability and success. This course is ideal if you want to learn how marketing and management principles work in the context of fashion, preparing you for a range of potential careers within fashion business.

You will have shared projects with the BA (Hons) Fashion Design students to maximise your fashion experience, exposing you to the process of design and the critical path of fashion garments from sketch to shop floor. You will gain insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.

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