This programme provides a perspective on brands, brand equity and strategic brand management, with illustrative case studies, opportunity to work on ‘live’ projects, sessions from industry guest speakers and workshops as part of Google Digital Garage initiative. Successful completion provides exemption from the CIM Professional Certificate, as well as one of the three modules of the CIM Professional Diploma in Marketing qualification.
ONCampus UCLAN
ONCampus Coventry
University of Hull
If you have any questions, please feel free to ask.
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