Combining the study of events with management theory, a major feature of this degree is the chance to experience first-hand how events are run. You will not only work with experienced and reputable event managers and event venues, but also be assessed in planning and running your own events.
You’ll have the opportunity to examine the structure, operation and organisation of the event industry within private, public and not-for-profit sectors, learning how to apply business principles, such financial and strategic management to the solution of event management problems. You’ll also study the concepts, characteristics and operations of events and festivals, particularly from a commercial perspective.